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	<title>Easy Healthy Food Guide &#187; sugar</title>
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		<title>Coffee Giants Starbucks To Take Advantage Of &#8216;Promoted Tweets&#8217;</title>
		<link>http://www.easyhealthyfoodguide.com/2010/04/coffee-giants-starbucks-to-take-advantage-of-promoted-tweets/</link>
		<comments>http://www.easyhealthyfoodguide.com/2010/04/coffee-giants-starbucks-to-take-advantage-of-promoted-tweets/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 09:00:50 +0000</pubDate>
		<dc:creator>Tom Doerr</dc:creator>
				<category><![CDATA[Coffee]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[caffeine]]></category>
		<category><![CDATA[cups]]></category>
		<category><![CDATA[drinking]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[milk]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[sugar]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Twitter, based in California and valued at over 1bn has rolled out their plan for 'promoted tweets'. The move is in a bid to honour its 1bn valuation as it so far does not make any money. So far, in the four years it s been running, Twitter has managed to resist any move towards traditional advertising, claiming they are looking to build value before profit.]]></description>
			<content:encoded><![CDATA[<p>Twitter, based in California and valued at over 1bn has rolled out their plan for &#8216;promoted tweets&#8217;. The move is in a bid to honour its 1bn valuation as it so far does not make any money. So far, in the four years it s been running, Twitter has managed to resist any move towards traditional advertising, claiming they are looking to build value before profit. </p>
<p>Recently launched was the eagerly awaited &#8216;promoted tweets&#8217;, a marketing opportunity that Twitter co-founder Biz Stone describes as &#8220;ordinary tweets that businesses and organisations want to highlight to a wider group of users&#8221;.</p>
<p>To keep the natural feel of Twitter, the executives insist the tweets &#8220;resonate with users&#8221;, only allowing tweets to remain present if they are retweeted and replied to in order to prevent a spam effect. Initially, the tweets will appear at the top of search results like Google &#8216;sponsored links&#8217; but a second development will see them integrated into the feeds of individual users. </p>
<p>There are thousands of companies that have made successful use of twitter but a handful of large international firms have really created ROI. Starbucks has primarily used Twitter as a promotional tool but also a platform for customer service. It has been hugely successful in promoting customer interaction and relationships with the brand.  </p>
<p>Starbucks almost became public enemy number one after their ruthless drive for monopolisation with their overpriced coffee. However they were able to successfully manage social media, namely twitter, in a way that promoted their customer interaction and build personal relationships with consumers. Using the promoted tweets would allow Starbucks to reach millions of potential customers and, if managed like their usual tweets, should build relationships with an even bigger group of customers. </p>
<p>Experts have said how companies like Starbucks could provide offers and discounts to anyone who &#8216;retweets&#8217; a message which could provide a huge level of &#8216;word-of-mouth&#8217; promotion at no extra cost than the original tweet.</p>
<p>Starbucks have also begun to offer discount to customer who bring their own mugs rather than using <a href="http://www.benders.co.uk/">disposable cups</a> in a bid to tackle their environmental impact.</p>
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		<title>A Few Healthier Alternatives To Sugar</title>
		<link>http://www.easyhealthyfoodguide.com/2009/12/a-few-healthier-alternatives-to-sugar/</link>
		<comments>http://www.easyhealthyfoodguide.com/2009/12/a-few-healthier-alternatives-to-sugar/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 14:43:39 +0000</pubDate>
		<dc:creator>Lance Baker</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[drink]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[food]]></category>
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		<category><![CDATA[parenting]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[sugar]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://www.easyhealthyfoodguide.com/2009/12/a-few-healthier-alternatives-to-sugar/</guid>
		<description><![CDATA[I'll be the first to acknowledge the fact that my addiction to sugar is basically as prominent as anyone's. I put myself on a strict allowance in which a few times per week, I give myself permission to indulge.]]></description>
			<content:encoded><![CDATA[<p>I will be the first person to concede that my addiction to sugar is nearly as big as anyone&#8217;s. I put myself on a weekly plan in which once or twice weekly, I give myself permission to indulge.</p>
<p>Besides this, I mostly stay pretty nutritious. This doesn&#8217;t limit my liking for sweet treats from fading however, &amp; thus, I regularly notice myself searching for other means to add a sweet taste to my snack or drink.</p>
<p>The following are a few basic substitutes which you may be in a position to eat in place of sugar. Hopefully they will act to meet your needs as you keep the calories lowyou limit your calories.</p>
<p>The first option which I&#8217;ll cite is something that you&#8217;ll frequently encounter in items, &amp; we&#8217;ll by and large relish its sweet taste. Honey is entirely natural, &amp; keeps things healthy should you prefer to utilize it as your alternative to sugar.</p>
<p>Whether or not you are adding it to snacks or into beverages such as coffee, the pure ingredients of it should offer you a more nutritious method of sweetening your meals and drinks.</p>
<p>One more means you may pursue is via the utilization of fruit bits. For ages, I&#8217;ve been enjoying boring water while inserting a couple fruits to the water as I drink them.</p>
<p>This has less calories than juice &amp; is very satisfying, yet it&#8217;s naturally sweet. Once you get used to this, I can truly guarantee you that you will most likely realize yourself not needing to go back to sugar whatsoever.</p>
<p>It is tasty and it is sensible, &amp; there&#8217;s not much which bests the 2 of these things together with each other</p>
<p>Lastly, a new alternative has made its way into the world, and seems to be making an impression on scores of health and weight conscious folks.</p>
<p>Released just last year, <a href="http://truvia.org">Truvia sugar substitute</a> is finding its place within the health world, and it&#8217;s taken from the natural stevia plant, meaning this is a natural substitute when compared to alternative typical artificial sugar substitutes.</p>
<p>Read up some more Truvia and <a href="http://truvia.org/is-truvia-safe-truvia-safety-information/">truvia&#8217;s safety</a> at the author&#8217;s free resource.</p>
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